In 2017, our founders started Sarwa due to a lack of financial services offered to most of the world, and out of a need to help empower people in the region to invest in their financial future. Sarwa is poised to continue growing into the go-to platform for people to grow their wealth.

We do this through expert, affordable and easy investing. We're a small team working on the region's first and fastest growing investment and personal finance platform, making investing easy, low-cost and transparent, with a human touch woven into every step of the process.

We are a remote-first team. Where you choose to work is up to you — we have an office in Abu Dhabi that you can utilize as often or little as you'd like.

We’re looking for a Director of Content who will lead our content marketing efforts by overseeing the creation, execution, and measurement of a diverse range of content. You will manage a team of content creators, collaborate closely with cross-functional teams to produce relevant and high-impact content, and utilise various formats and distribution channels to maximise reach.

Your expertise in understanding customer motivations, coupled with your ability to measure content’s influence on business goals, will be crucial. In this pivotal role, you will be the engine of the content marketing team that enhances brand presence, drives customer engagement, and prompts lead generation.

Responsibilities

Team & Editorial Leadership

• Lead, mentor, and develop a team of content creators, designers, editors, and editorial specialists.

• Oversee all content output to ensure consistency in quality, brand voice, business goals, and editorial standards.

• Own and maintain brand voice guidelines, style guides, and editorial standards documentation.

• Manage the editorial calendar and publishing cadence across all content channels.

Strategy & Performance

• Guide content strategy by deriving thoughtful insights from data analysis, audience research, and performance metrics.

• Optimise the content performance–creation feedback loops, and constantly refine content strategy in alignment with the VP of Marketing.

• Define, track, and report on content KPIs (e.g. traffic, engagement, conversions, lead attribution) to leadership and stakeholders.

• Manage and help create content per platform, focusing on overarching user search intent and pain points.

Content Creation & Distribution

• Collaborate with growth, product, and advisory teams to produce high-converting content (video, podcasting, written) focused on financial literacy.

• Coordinate SEO/GEO content strategies alongside team members and specialists.

• Own the content distribution and amplification strategy, including email newsletters, syndication, organic social, and paid promotion of content.

• Explore and integrate AI-assisted content tools and workflows to improve efficiency and scale, while maintaining editorial quality.

• Contribute and support with content creation, announcements, community events, and other relevant communications.

Operations & Budget

• Manage the content budget, including allocation across internal resources, freelancers, and external agencies.

• Oversee relationships with freelance writers, designers, video producers, and agency partners as needed.

Requirements & Skills

• 4-7+ years in content development, marketing, or publishing, with at least 2 years in a leadership role.

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• Exceptional written, verbal, and editing skills.

• Strong understanding of SEO/GEO.

• Ability to read and review Arabic content.

• Strong leadership, mentorship, and interpersonal skills.

• Organised, adaptable, and comfortable with ambiguity and creative problem-solving.

• Experience with multi-platform content creation (blog, social, email, video, podcast).

• Familiarity with martech and analytics tools (e.g. WordPress, ActiveCampaign, Sprout Social, Google Analytics, SEMrush, ClickUp).

• Experience integrating AI tools into content workflows.

• Background in tech, finance, or startups.

• Portfolio or writing samples demonstrating editorial range and quality.

Considered a plus:

• Fluency in Hindi, Urdu, or languages other than Arabic.

• Experience organizing and moderating in-person events.

• A Master’s degree or certifications in strategic marketing or similar.
  

Some of our benefits:

• Remote and flexible work environment.

• Diverse, driven and supportive team with a positive work atmosphere (one of our core values).

• A culture of growth - being mentored, coached and supported to grow in your career.

• Great company healthcare package with dental and optical coverage.

• Learning and development budget.

• Equity plan for all employees.